Leverage your next panel opportunity — and level up your speaking career
A four-part audio course
Chances are, at some point in your professional career—whether you’re an aspiring speaker or not—you’re going to be asked to sit on a panel.
And while you very well may want to have the stage to yourself, panels offer you a powerful opportunity to showcase your ideas and expertise, network and connect with other professionals, and put you on the radar of prospects and event planners. And while booking a keynote may be the goal, fact is, you don’t need to score a premium speaking gig every time to make an impact—and leave an impression.
When you can prep for, navigate, and stick the landing on a speaker panel, some pretty amazing things can happen.
In short, panels are a chance to see and be seen. It’s a chance to test the waters at an event or in an industry...and for event organizers to test the waters with you—whether you’re a seasoned speaker or new to the stage.
The problem? Most panels suffer—for myriad reasons. Sometimes the moderator isn’t skilled or lets the panel run amok. Many times, however, the speakers end up missing opportunities to make their contributions memorable. Often because they:
...Maybe you’ve been invited to speak on a panel before, or maybe it’s your first time. ...Maybe you’ve done them and had a great experience, but nothing came of it. ...Maybe you had a rough experience and are hesitant to do it again.
There’s an art to the panel. And there’s also something exciting about it: Since it’s not a scripted talk, you never know quite what will happen. But just because it’s not as planned as a keynote doesn’t mean you can’t prepare.
With the right prep, insight, and follow up, you can leverage your panel opportunities into bigger things..
Think you’re too advanced for a panel? Think again.
Panels can be a great way into a new event, new industry, new crowd. And there’s no one who’s too “big” for a panel...but the problem is if you THINK you are.
Because sometimes people who are used to going it alone on stage struggle the most with the panel—and it shows. (It’s also not a good look.)
Learning to master a panel dynamic is critical—because if you’re a stage hog, a sore sport, or you play dirty on stage, it can be a red flag for organizers. Playing well with others in a professional, onstage setting speaks more to your ability and character than almost anything else, regardless of how well your book sold.
If speaking is more like stand-up comedy, then a panel is more like improv—its success depends on how well you can collaborate with and create magic on stage with your castmates.
Cass McCrory and Terri Trespicio have been working with corporate executives, entrepreneurs, and experts of all stripes for years to help them elevate their profiles and brands through powerful messaging and marketing—online and off.
Cass McCrory is a digital marketing expert with a focus on leveraging social media for measurable results. Her experience includes digital marketing strategy within Accenture, directing social media strategy within Avanade and OMNETRIC Group and for teams within Microsoft. She has a passion for supporting entrepreneurs and start-ups as they create & generate multiple revenue streams to drive the success of their businesses. Her expertise is in monetization strategies, paid search, social media promotion (organic and paid), content development, campaign calendaring that generates ROI and online course & webinar ideation and creation. Cass brings an analytical nature to the table with a practical approach that generates measurable results for clients.
Terri Trespicio is an award-winning writer, speaker, and brand advisor, and works with individuals and organizations to help nail their messaging and engage clients, customers, and fans. Her TEDx talk, “Stop Searching for Your Passion,” has earned nearly 5 million views to date. She was recently named by Hubspot as one of the “Top 15 female speakers who are killing it” (she came in at #2—Oprah was #8), and cited as one of the world’s leading creatives by Creative Boom magazine.
A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, Dr. Oz, The Early Show, The Martha Stewart Show and The Anderson Cooper Show. Her work has been featured Oprah magazine, Marie Claire, Prevention, Business Insider, Forbes.com, and Inc.com. She’s the co-founder of Lights Camera Expert, LLC, a media strategy education company, and creator of Tapped to Speak, an online course to help you land your stand-out signature talk.
An in-demand speaker who presents at conferences across the country, she was rated the #1 speaker at Barron’s Top Independent Women Advisors Summit and How Design live. Terri is also a stand-up comic and has performed at famous Manhattan venues including Caroline’s, Dangerfield’s, Gotham, and New York Comedy Club. She lives in Manhattan. Visit her at www.territrespicio.com